A vast majority of mobile apps are published without any integrated app analytics frameworks and without their correct settings. It’s very sad because the app is not a website where you can easily set up Google Analytics in 10 minutes and collect statistics.
MetricsCat sees three main reasons to think about your mobile app analytics before its release:
Reason 1. You will never make a successful app from the first release. However you will need to analyze the behavior of real users.
Reason 2. It is impossible to evaluate the effectiveness of advertising campaigns without app analytics.
Reason 3. It’s hard to see which functions are used by your app users and which are not. App analytics helps to find UX problems.
MetricsCat team has prepared for you a set of iOS and Android app analytics tools and recommendations on how to configure them.
User behavior analytics
When talking about user behavior we mean the collection and display of such data as:
- The number of daily active users (DAU);
- User behavior (views of certain app screens, tapping butotns);
- The frequency of app functions use;
- Objectives (registration, purchase, …);
- Retention rate.
Guide to setting up Google Analytics Mobile
The rule of thumb is: app analytics should keep track of the each screen opening, each button tapping, interaction with elements on the screen, search queries.
- In Android you should call tracker in onStart and onStop for each Activity.
- In iOS inherit ViewController from GAITrackedViewController and prescribe the name of the screen.
To track button tapping and interactivity, use Events.
Call sendEvent in the item handlers that are interesting for us. Think about the parameters of the action you will need for app analytics: search query text, experience points player got in your game, etc. and pass them to the Label.
Tracking in-app purchases helps to see whether or not your users are cheating with purchases. There’re ways to do that even on non-jailbroken devices, and if you see that in your app analytics people “buy” more than you see in the store listing stats, it is a signal to check the protection mechanism for your in-apps.
Google Analytics Mobile is powerful and free, all analysts know how to use it.
There’re some disadvantages still.
The app developers report GA is often mistaken in calculation of unique users, has bugs in data it tracks.
But the biggest problem is that Google Analytics Mobile can’t track the source of downloads for iOS, only for Android. And you cannot track your user acquisition campaign properly. It cancels all its merits, so many app analysts recommend using Flurry. Let’s talk about this great app analytics tool in our further articles.