5Are you sure you know your users well enough?

A key part of enlarging your apps’ installed base is knowing more about your users — how they discover your app, what devices they use, how they use your app, what other apps they use and how much they like other apps. The most obvious way to get to know your users is to read reviews for your apps in different stores. While the details provided in reviews will vary greatly, in addition to telling you about what users like and dislike in your apps, they can also provide insight into your users’ motivations for using your apps and even some information about other apps they use.

One of our goals at MetricsCat has been to surface this information, and make a single screen that gives you an idea of what other apps your users reviewed and how they liked them. Recently MetricsCat added a new option – “Customer analysis”, that makes it for you.

So what does this great option look like?

As you can see below Customer analysis shows what other app did your app reviewers reviewed, how much of them and how did they rate other apps.

What is it useful for?

First of all, it’s a simple way to know better your customers. What they do, what other apps they use, are they also keen on sport or cooking or something else. Needless to say, that it’s crucial for mobile app developers to know everything about who uses their application.

Secondly, it’s a great way to find out who your main competitors are and what do users feel about them. Knowing your competitors, and what they are offering, can help you to make your app and its marketing stand out. You can use sentiment analysis to analyse what your users like and dislike in your competitors apps to create apps that take advantage of your competitors’ weaknesses, and improve your own business performance.
For example, Real Racing 3 developers can see on their customer analysis that their main competitors are not only CSR Racing, Asphalt 7: Heat, but also Subway Surfers, Temple Run 2 and many other non-racing games.

One more situation when Customer analysis may be useful for you is when you are looking for new promotion channels. It shows what other apps your users like or dislike (you can see it by Avg Rank) and helps you to choose channels. As we can see on Booking.com customer analysis its users also reviewed Waze Social GPS, Maps & Traffic, Groupon, Google Maps, so why not to think about how to use this information to increase app installs?

Or if you find, for example, that your users like some other great app, then why not to partner with it? 

Last but not the least, if Customer analysis helps you to find out that many of your users like another one similar app, but you have no idea of what to do with such information – just buy this app.

And if you have already bought this app, like Facebook did, then it’s a good sign for cross-promotion. It has the potential for a big marketing payoff because partners can successfully expand through each other’s customer base.

Have any other thought of what other useful idea you can get out of customer analysis? Share your experience with us!

We are looking forward to hearing from you and hope that customer analysis will be interesting and useful for you.

Have a nice weekend!