What your users are complaining about and what makes them happy?

In our previous post we’ve already discussed how Customer analysis of your app reviews may be useful to find out more information about users, competitors and to choose the best promotion channels or potential customers. In different app markets app rating and reviews are also the key indicators of whether your customers are satisfied or not, that significantly affects app rank. When the rating is showing a positive developers are pleased and the general perception is that things are well.
Happy mobile app developers

But what to do when the rating is volatile or even negative and you don’t have a good idea why?

How could you, for instance, quickly see what your users are complaining about or which feature in your app makes them so happy that they rate your app five star?

Usually getting the answers to this questions include an irresistible process of reading all the hundreds or even thousands of reviews posted during the last month. Developers know how it may be difficult to find the time and resources to make sense out of all the reviews, especially when there are a lot of them daily and you need to be able to react quickly.

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In order to help app developers to analyze their app reviews MetricsCat is starting to provide its users with monthly Sentiment Analysis Report for the followed apps.

In sentiment analysis MetricsCat categorizes the text comment into relevant categories and determine the sentiment for each category.

Let’s see what Monthly Sentiment analysis report includes and how it is useful for app developers on an example of Drag Racing.

Categories bar charts

The Sentiment bar chart shows the top 20 topics based on volume and it’s sentiment analysis. It shows how much negative or positive reviews there are in this category. Bar chart app reviews analysisBar chart sentiment analysis

Topics sentiment comparison

The bubble chart shows the top 10 topics for each comparison item. It contains for each topic the name, total amount and average sentiment. New comparison report _Comparison item 1_Topicchart_2014_7_22 copy

Comparison tag cloud

The tag cloud displays keywords for all messages in a comparison item. It will also contain all the shown keywords with their respective amounts. Etuma 360 2014-07-12 19-06-59 2014-07-12 19-07-02

Sentiment analysis gives an idea of what drives an app rating. It saves time on reading all the app reviews and gives the concept of what users are satisfied with or not in the app.

As you can see on the screenshots above Drag Racing users are happy because of the app’s coolness, creativity and appearance (they write mostly positive reviews using this expressions). We can also notice that words like “ads”, “updates”, “freeze” and “pricing” are used mostly in negative reviews. That’s what disturb users in this app. Drag Racing developers should review the amount of the advertisement in their app and its pricing. It’s also advisable to look for reviews with words “updates” and “freeze” to understand better, what users are waiting for in the app updates.

Sentiment analysis will soon be available for Publishers in monthly reports.

Want to see how Sentiment Analysis can be useful for you? Contact us, and we will show you what your users are happy and complaining about.

Top 11 websites to review your iPhone and iPad app

As an iOS developer you know by now how important it is to promote, once you develop it. If you rely solely on submitting apps to AppStore alone, you’re doing a mistake. We have already discussed in previous posts how useful may be user reviews to do Customer analysis and Sentiment Analysis that offers MetricsCat. A good part of your app marketing and promotion efforts involves submitting your app to good app review sites online. You should submit your app to as many iPhone and iPad review sites as possible. This gives your app added exposure among the public.

We’re glad to introduce you this great listing of iPhone and iPad app review sites that may be useful both for app developers and app junkies.

  1. The Telegraph Mobile App Reviews reviews the best iPhone apps, Android marketplace releases and BlackBerry App World content as well as any other must have applications for your mobile, whatever the OS. Alexa Rank: 199.
  2. IGN Wireless is an entertainment website, which focuses on video games, films, music and other media. Alexa Rank: 315.
  3. Makeuseof‘s primary focus is software, web applications, and technology. It is a British technology and internet apps blog. Alexa Rank: 677.
  4. AppScout is a subdomain of PCmag, that reviews mobile apps. Alexa Rank: 684.
  5. TechRadar is an online publication focused on technology, with news and reviews of tech products. Alexa Rank: 908.
  6. MacRumors a website that aggregates Mac and Apple related news, rumors, and reports. Alexa Rank: 963.
  7. TopTen Reviews is part of an American online publishing company (formerly known as TechMediaNetwork) – Purch. Alexa Rank: 1033.
  8. Computerworld (Blogs) offers reviews for IT devices, software and mobile apps. Alexa Rank: 3437.
  9. Gizmo’s Freeware collects listings of best freeware apps and  programms with reviews and rating. Alexa Rank: 3451.
  10. Apps Zoom is focused on best iPhone and iPad apps reviews. Alexa Rank: 4738.
  11. 148Apps reviews best iPhone and iPad apps, informs about price drops and some lifehacks. Alexa Rank: 16198.

However, this list is just a drop in an ocean.

So don’t stop looking for more resources, that can provide you with one more deep review. Sites lower than that are likely very specialized, new, or inactive, but any bit of publicity can make a difference and could lead to someone from a larger site writing about your app.

Feel free to share with us and our readers other iPhone apps reviews websites. 😉

5Are you sure you know your users well enough?

A key part of enlarging your apps’ installed base is knowing more about your users — how they discover your app, what devices they use, how they use your app, what other apps they use and how much they like other apps. The most obvious way to get to know your users is to read reviews for your apps in different stores. While the details provided in reviews will vary greatly, in addition to telling you about what users like and dislike in your apps, they can also provide insight into your users’ motivations for using your apps and even some information about other apps they use.

One of our goals at MetricsCat has been to surface this information, and make a single screen that gives you an idea of what other apps your users reviewed and how they liked them. Recently MetricsCat added a new option – “Customer analysis”, that makes it for you.

So what does this great option look like?

As you can see below Customer analysis shows what other app did your app reviewers reviewed, how much of them and how did they rate other apps.
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What is it useful for?

First of all, it’s a simple way to know better your customers. What they do, what other apps they use, are they also keen on sport or cooking or something else. Needless to say, that it’s crucial for mobile app developers to know everything about who uses their application.

Secondly, it’s a great way to find out who your main competitors are and what do users feel about them. Knowing your competitors, and what they are offering, can help you to make your app and its marketing stand out. You can use sentiment analysis to analyse what your users like and dislike in your competitors apps to create apps that take advantage of your competitors’ weaknesses, and improve your own business performance.
For example, Real Racing 3 developers can see on their customer analysis that their main competitors are not only CSR Racing, Asphalt 7: Heat, but also Subway Surfers, Temple Run 2 and many other non-racing games.
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One more situation when Customer analysis may be useful for you is when you are looking for new promotion channels. It shows what other apps your users like or dislike (you can see it by Avg Rank) and helps you to choose channels. As we can see on Booking.com customer analysis its users also reviewed Waze Social GPS, Maps & Traffic, Groupon, Google Maps, so why not to think about how to use this information to increase app installs?
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Or if you find, for example, that your users like some other great app, then why not to partner with it? 

Last but not the least, if Customer analysis helps you to find out that many of your users like another one similar app, but you have no idea of what to do with such information – just buy this app.

And if you have already bought this app, like Facebook did, then it’s a good sign for cross-promotion. It has the potential for a big marketing payoff because partners can successfully expand through each other’s customer base.
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Have any other thought of what other useful idea you can get out of customer analysis? Share your experience with us!

We are looking forward to hearing from you and hope that customer analysis will be interesting and useful for you.

Have a nice weekend!